Consumers using the ultra HD Sky Q platform in both the UK and Ireland will have access to a new pack containing full Netflix content in the following year.

Sky CEO Jeremy Darroch said this move will enable customers to access even more entertainment on its platform. He said:

“By placing Sky and Netflix content side by side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers.”

Netflix Chief Executive, Reed Hastings, said: “We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof. With this innovative new partnership and Netflix’s stellar line up of original content from across the world, Sky’s customers will be able to seamlessly access and enjoy all the best entertainment in one place.”

Netflix shows will be promoted side-by-side with Sky’s own content. Viewers will be able to enjoy shows such as Britannia and Billions alongside The Crown and Stranger Things, as well as free-to-air TV, all on Sky.

It will also bring in the simplicity of one combined monthly bill.

Darroch commented, “By placing Sky and Netflix content side-by-side, along with programmes from the likes of HBO, Showtime, Fox and Disney, we are making the entertainment experience even easier and simpler for our customers.

” Our recent announcements mean we will extend our leadership in delivering customers the best viewing and user experience in Europe.”

The online video service Netflix has proved popular globally, with subscriber figures reaching nearly 118 million by the end of 2017.